Toyota Is Finally Taking EVs Seriously: Why We’re Excited
Toyota surprised this industry in mid-December when announcing not one, but 12 upcoming electric vehicles (EV). News (Via Toyota) is a Welcome Windelir for many people, including Slashgear, and marks a little departure from previous company messaging.
Toyota helped launch the EV market with a Hybrid Prius family, which was launched by the company in 1997. Prius quickly established itself as a market leader and continued to be one of the most popular hybrid vehicles on the market.
Apart from the original version of Prius, Toyota also produces a hybrid plug-in version, as well as the greater and smaller Prius C and Prius C.
Despite building himself as a hybrid car maker to be defeated, Toyota was significantly none of the overall EV market. In fact, the company has criticized criticism to deploy anti-evern messaging (through electrek), and has refused to commit to the period of time to transmit its vehicle lineup to the electric model.
Why are we excited about Toyota’s shift
Given the company’s past messaging, there are several reasons to be excited with clear shifts in focus.
First and foremost is the position of Toyota as the largest car maker in the world, with vehicles companies popular throughout the world Without Toyota is fully involved in the move to EVS, the car’s market efforts to do so will be very damaged.
Toyota president Akio Toyoda highlighted the importance of Toyota’s participation, especially because it was related to climate change, in his speech at the event announcing new vehicles.
“I believe that achieving carbon neutrality means realizing the world where everyone who lives on the planet continues to live happily,” Toyoda said.
“We want to help realize such a world. This has and will continue to be the desire of Toyota and our mission as a global company. For that challenge, we need to reduce CO2 emissions as much as possible, as soon as possible.”
The second reason we are happy with Toyota’s efforts is due to the company’s technology position and the advantage of the technique to bear on the EV market.
Without a doubt, Toyota’s commitment increased for EVS was good news for the company, its customers, the automotive industry, and the planet – all of which made us in Slashgear vibrant about the news.